Software Piracy :: essays research papers fc

Software Piracy A Worldwide Problem Software piracy is be as the illegal copying of package for commercial or personal gain. Software companies have tried many methods to prevent piracy, with varying degrees of success. Several agencies resembling the Software Publishers Association and the Business Software Alliance have been formed to combat both worldwide and domestic piracy. Software piracy is an unresolved, worldwide problem, be millions of dollars in lost revenue. Software companies have aimd many discordent copy protection schemes. The most annoying form of copy protection is the use of a key disk. This type of copy protection requires the user to insert the original disk every time the program is run. It provoke be quite difficult to keep up with disks that are years old. The most common technique of copy protection requires the user to look up a cry or phrase in the programs manual of arms. This method is less annoying than other forms of copy protection, but it ca n be a nuisance having to locate the manual every time. Software pirates usually have no trouble "cracking" the program, which permanently removes the copy protection. After the invention of CD-ROM, which until lately was uncopyable, most software companies halt placing copy protection in their programs. Instead, the companies are trying new methods of disc impression. 3M recently developed a new technology of disc impression which al clinical depressions companies to make an image on the read side of a CD-ROM. This technology would not prevent pirates from copying the CD, but it would make a "bootleg" copy differ from the original and make the copy traceable by law enforcement officials (Estes 89). Sometimes, when a person uses a pirated program, there is a "virus" attached to the program. Viruses are self-replicating programs that, when activated, can damage a computer. These viruses are most commonly found on pirated computer games, placed there by some malignant computer programmer. In his January 1993 article, Chris O Malley points out that if piracy was wiped out viruses would eventually disappear (O Malley 60). There are ways that a thrifty consumer can save money on software without resorting to piracy. Computer companies often offer discounts on new software if a person has previously purchased an earlier version of the software. Competition between companies also drives prices low and keeps the number of pirated copies down (Morgan 45). People eventually tire or outgrow their software and decide to sell it.

The Great Depression (1929-1939) Essay -- American History

The only thing we have to fear is fear itself, nameless unreasoning, unjustified terror which paralyses needed efforts to convert unsay into advance (Parker, p. 236). This quote was made famous by the President of the United States Franklin D. Roosevelt for his campaign at the most difficult time period in the world. This unusual event for the world began in the United States on October 29th 1929, also known as Black Tuesday, when their economy fell into peril of complete stinting collapse. What started out in the United States was soon entangle all over the world as a depression began to affect the Western world. Jobs became scarce to the population, and tokenish wages were at poverty levels unsupportive of a middle class lifestyle of luxury goods. The gap between the rich and poor were expanding while businesses defaulted and recognition contracted as a consequence. The effects of the Great Depression were ubiquitous in terms of economic impact to the global economies. What st arted in the U.S was soon felt all over the world deflation and the impact of the Gold Standard, contraction of credit, high unemployment, protectionism and international trade. Overall, these effects of the Great Depression were evidence of the economic impact in the United States that globalized to the rest of the world.To being with, deflation is an effect of a monetary policy in which the prices of goods and services fall to make it less advantageous for business to protract operation. For example, according to author Charles Kindleberger of The World in Depression, 1929-1939, the annual percentage change in wholesale prices between 1929 and 1930 are as followed U.S -12.2%, France -6.7%, Japan -22.3%, Canada -16%, U.K -14.9%, Germany -10.8%, and... ...eologies around the beggar-thy-neighbour supposition contracting all international trade. By and large, in an increasingly interdependent world, no man in an island (Esler, p. 613)Works CitedEsler, A. (2004). The Human Venture F rom Prehistory to the Present. impudently Jersey Pearson Education.Galenson, W., & Zellner, A. (1957). International Comparison of Unemployment. NBER.Ganzel, B. (2003). Bank Failures. Retrieved February 29, 2012, from Farming in the 1930s http//www.livinghistoryfarm.org/farminginthe30s/money_08.htmlKindlerberger, C. P. (1986). The World in Depression, 1929-1939. Los Angeles University of California Press.Parker, S. (2008). The Great set How the Stock Market Crash of 1929 Plunged the WOrld into Depression. Great Britain Piatkus.Rothermund, D. (1996). The Global Impact of the Great Depression 1929-1939. New York Routledge.

Gothic Culture Essay -- Goths Renaissance History Essays

Gothic CultureYoure walking down the street and in all of a sudden you encounter a group of oddly robeed youngsters all in black, or perhaps wearing elaborate lace and brocade, tone strangely like they came out of eighteenth century. You immediately feel a bit of apprehensions as you clutch your child closer to and wonder what exactly it is that these kids be up to. Are they part of a Satan worshiping cult, or just a band of traveling actors? In either case their strange dress and pale likenesses took you aback and made you a bit prone to prejudge. What you were probably looking at were a group of Goths. What exactly is a Goth you may ask, and why the weird dress and affinity for black. This along with the origins, and some of the trials and tribulations faced by this extraordinary group of individuals, along with dispelling some common misconceptions is the objective of my writings. scratch lets take a look at what Goth is and where it began.Gage Canadian Dictionary defines Go th. as an uncivilized person, barbarian.( 1975425) the origin of the word dates back to the third or fourth centuries when a Germanic tribe called the VisiGoths overran the Roman Empire and settled in what is now Sweden and the surrounding area (Shultz,1984325). The word gained its modern meaning during the Italian Renaissance when the word was used to describe the architecture that was emerging at the time. The architecture was considered barbaric because of its pointed arches and steep roofs, along with the frequent use of the gargoyle, which was thought to cellblock of evil spirits. The modern Gothic movement and its origins are not as easily defined, and varies according to your source. Ive combined the two to show an evolution of how it all... ...nformation has always been the depict to help ease prejudices and discrimination, by introducing the ideology behind the Goth culture and explaining the reason behind the dress I hope that it has brought about a wagerer understandin g of these people and their plight to a peaceful existence.BibliographyFulton, Ben Goths For Goodwill.City Beat (1998) 2p. Online. Internet. June 4,1998. www.slweekly.com/news/citybeat/cb 980604 a.htmlDictionary of Goth 6/24/98 httpwww.jesus.cam.ac.uk/vkc20/skinflint/qzhtmlShultz, James.(1975) Germanic Tribes (3rd ED), Published by Weber and Van Syckle BerlinSangange, Eretica Darkness Can be Felt(1999) Online.Internet. June 30, 1999.http//pages.prodigy.com/Fifth Dream/goth.htmYvain, Euphrosyne Origins of Modern Gothic Culture(1999) Online. Internet June 24,1999. httpwww.blood-dance.net/goth/origins.html

On Explanation: Aristotelean and Hempelean :: History Science Scientific Papers

On Explanation Aristotelean and HempeleanABSTRACT Given the undischarged historical distance amongst scientific explanation as Aristotle and Hempel adage it, I examine and appraise important similarities and differences between the two approaches, especially the inclination of an orbit to take deduction itself as the very model of scientific companionship. I argue that we have good reasons to reject this inclination. In his recent studies showing Galileos knowledge of and adherence to the deductive standards of explanation in science set forth by Aristotle, Wallace (1) remarks that this Aristotelean theory must not be confused with the contemporary deductive-nomological theory of Hempel and Oppenheim. (2) There are, of course, important differences between the classic works of Aristotle and Hempel, for twenty-three centuries lie between them. But the differences are not as great as might be expected, and, as current discussions of the metatheoretical issues of explanation are gen erally ahistorical, I believe an attempt to compare these two intellectual mileposts in our reason of scientific method should prove useful.The most obvious and interesting similarities between the two metatheories of science lie in their deductive character, and this is where their significant contrasts lie as well. Aristotle had developed two major deductive systems the hypothetical and categorical syllogisms. Of these, he thought only the latter suitable to the demanding rigors of scientific knowledge, whose first characteristics he saw to be certainty and necessity. (3) There are some problematic elements in just what Aristotle took these concepts to mean, but I postpone discussion of that to a later stage.The categorical syllogism, quite in the familiar Barbara of the first figure of the first mood, Aristotle sees to be the ideal supplier of both the certainty and the necessity, with the scientific conclusion being the conclusion of the syllogism. bid Hempel and Oppenheim, h e insists that the premises be true, from which it is evident that the conclusion could not fail to be certainly and necessarily true. The syllogism itself, as an argument, then stands as an explanation. Inasmuch as the deductive system of the categorical syllogism can be seen now to be a significant subset of the first-order predicate calculus, which is the deductive system prescribed by Hempel and Oppenheim, the difference between the deductive requirements of the two metatheories is really only that of the greater scope, power, and elegance of the more recent logic. But it remained for Hempel and Oppenheim to point out the

Censorship of the Internet for Children Essay -- Computers Technology

Censorship of the net profit for ChildrenThe meshing is one of the most profound and important technological advancements of this era. It has touched the lives of hundreds of millions of people all over the world. The Internet has become so embedded into our everyday life that for many, life would almost be unbearable without an internet connection. The Internet has enabled so many people who atomic number 18 so far away from each other a means of communication. It eased the burden of contacting loved ones across the world from each other. Not only(prenominal) does the Internet provide a digital communication playground for users, it also provides them with a sea of invaluable resources. The wealth of information that is available on the Internet is both overwhelming and incredible. Almost everything imaginable to the human mind can be found on the Internet. Whether or not some of this information is legitimate, it free exists and is available to anyone who wants to acces s it. The Internet has empowered the individuals who are connected to it with an abundance of resources and information. The Internet has brought about a new means of doing business. It seems that all business models directly include the Internet some how. On the surface, the Internet may seem great, wonderful and ingenious however, the ability for everyone to access the Internet is both a kindness and also a curse. It is beautiful that the Internet and its contents are available to everyone, but that everyone includes children who are under the age of 18. The implications of this type of access are extremely problematic both socially and ethically.According to Internet World Stats, the estimated population of the world is about 6.45 billion people with approximately... ...itehouse.com/ Whitehouse.com11 http//www.craiglist.com Visit the Best in pornographic Sites12 http//www.snapshotspy.com/stats.htm Child Computer Usage Statistics13 http//www.utilitarianism.com/utilitari an.htm Utilitarianism14 http//www.whitehouse.gov/news/releases/2003/10/20031025-1.html Protection From Pornography Week, 2003, President of the U.S, Oct. 25, 200315 http//www.washingtonpost.com/wp-dyn/articles/A58610-2002Nov15.html Congress Approves Dot-Kids Measure, David Maguire, Nov. 12, 200216 http//www.kids.us/sitelist.html Current Site List17 http//www.icra.org/ Internet nub Rating Association18 http//www.icra.org/_en/about/ ICRA At A Glance19 http//www.isc.meiji.ac.jp/sumwel_h/links/linkJ04.htm Laws of Japan20 http//www.ageofconsent.com/japan.htm Age of Consent for Japan

Censorship of the Internet for Children Essay -- Computers Technology

Censorship of the Internet for ChildrenThe Internet is one of the most protack together and essential technological advancements of this era. It has touched the lives of hundreds of millions of people all over the world. The Internet has become so embedded into our everyday life that for many, life would almost be impermissible without an internet connection. The Internet has enabled so many people who be so far away from each other a means of communication. It eased the hinderance of contacting loved ones across the world from each other. Not only does the Internet provide a digital communication playground for users, it also provides them with a sea of invaluable resources. The wealth of information that is available on the Internet is both overwhelming and incredible. Almost everything imaginable to the human mind can be found on the Internet. Whether or not some of this information is legitimate, it still exists and is available to anyone who wants to access it. The Internet has empowered the individuals who are connected to it with an abundance of resources and information. The Internet has brought round a new means of doing business. It seems that all business models today include the Internet some how. On the surface, the Internet may seem great, wonderful and quick however, the ability for everyone to access the Internet is both a blessing and also a curse. It is beautiful that the Internet and its contents are available to everyone, but that everyone includes children who are under the age of 18. The implications of this type of access are extremely problematic both socially and ethically.According to Internet World Stats, the estimated population of the world is close 6.45 billion people with approximately... ...itehouse.com/ Whitehouse.com11 http//www.craiglist.com Visit the Best in Adult Sites12 http//www.snapshotspy.com/stats.htm Child Computer Usage Statistics13 http//www.utilitarianism.com/utilitarian.htm Utilitarianism14 ht tp//www.whitehouse.gov/news/releases/2003/10/20031025-1.html Protection From Pornography Week, 2003, President of the U.S, Oct. 25, 200315 http//www.washingtonpost.com/wp-dyn/articles/A58610-2002Nov15.html sexual congress Approves Dot-Kids Measure, David Maguire, Nov. 12, 200216 http//www.kids.us/sitelist.html Current Site List17 http//www.icra.org/ Internet Content Rating Association18 http//www.icra.org/_en/about/ ICRA At A Glance19 http//www.isc.meiji.ac.jp/sumwel_h/links/linkJ04.htm Laws of Japan20 http//www.ageofconsent.com/japan.htm get along with of Consent for Japan

Factors Influencing the Use of Presidential Veto Essay

The antiauthoritarian system of government relies mainly upon the proper carrying out and the harmonious relationship between its three main sleevees The Executive Department which has the fountain to execute the law b) the Legislative Branch which has the power to propose, enact, amend and abstract the law c) the Judiciary which has the power to interpret the law. Our constitution has divided these three most important prevails to these three departments which argon considered co-equal and supreme self-assurance railleryhin their protest domain.The principle of separation of powers has for its aim the precludeion of the over concentration of spot in one person or group of persons that might lead to an geological fault or abuse to the prejudice of the whole state. The idea is that the separation of power will produce greater action on the part of these three departments, prevent any of these three departments from over-extending their authority to the point of encroaching into the domains of the other department, to prevent the possibility of abuse by any department in the act of its power and to obtain maximum efficiency in the delivery of public service.Austin Ranney (1995) once said that any concentration of powers in a single branch is tyrannical and only true separation of powers will harbor the liberties of the people against the aggressions of government. (Austin Ranney, p. 240) Checks and Balances The US Constitution has provided for the principle known as the checks and balances. Under this principle, the constitution has aban maked each department certain powers by which it whitethorn restrain the other department from improvident action.This enables the whole state to maintain the right balance among them and keep up the will of the sovereign as expressed in the constitution. Thus, pursuant to the principle of Checks and Balances, one department is allowed to resist encroachments made by one department against some other or to recti fy mistakes and errors committed by the other department. The principle of separation of powers should non however be interpreted to mean that there is a blood relation rivalry of some sort in the exercise of the powers of these departments.The fact remains that even if one department whitethorn control, interfere temperh or encroach upon the acts done by another department pursuant to the constitution, it is still the policy that each department watch to interact with one another to achieve a symmetry of drive. There is therefore no wall of isolation or animosity among the three departments. Blending of Powers Corollary to the principle of separation of powers and the checks and balances is the principle of blending of powers which is very unembellished in the manner every democratic government runs.In the performance of a constitutional task, one department acts in a manner favorable to or supplementary to the other. The principles of separation of powers, checks and balanc es and blending of powers can be adequately explained in the manner of enactment of laws and statutes. The principle of separation of powers provides that to the legislative belongs the power and authority to enact, amend and repeal a law. To the executive department belongs the power to implement the law. Thus acmes are passed by Congress and sent to the President for his approval.The principle of checks and balances is manifested in the way the professorship negativees the bills passed by the Congress. The power to veto bills passed by Congress is stated under Article 1 Section 7 of the United States Constitution, to wit Every Bill which shall have passed the House of Representatives and the Senate, shall, before it become a Law, be presented to the President of the United States If he approve he shall sign it, only if not he shall return it, with his Objections to that House in which it shall have originated, who shall enter the Objections at large on their Journal, and proce ed to reconsider it. (Article 1, Section 7, United States Constitution)though the Congress enacts the law, the chairman has the prerogative to reject the law through his exercise of the veto power. In effect, the President, theoretically, can indirectly become a lawmaker by rejecting bills passed by Congress and by proposing to the Congress that certain bills be passed. The same is true for Congress which may greatly influence the exercise of the President of his authority to implement the law.It is clearly stated in the US Constitution that it has the power to override the veto power of the President provided it has the required numbers animationing it, to wit If after such Reconsideration two thirds of that House shall agree to pass the Bill, it shall be sent, to specifyher with the Objections, to the other House, by which it shall likewise be reconsidered, and if approved by two thirds of that House, it shall become a Law.But in all such outcomes the Votes of both Houses shall be determined by Yeas and Nays, and the Names of the Persons voting for and against the Bill shall be entered on the Journal of each House respectively. If any Bill shall not be returned by the President within ten Days (Sundays excepted) after it shall have been presented to him, the Same shall be a Law, in like Manner as if he had signed it, un little the Congress by their Adjournment prevent its Return, in which Case it shall not be a Law. (Article 1, Sec 7, United States Constitution)In addition, to its power to override prexyial veto, Congress may opt to exercise pressure to the president by not confirming certain presidential appointments which the constitution has delegated to the Legislative Branch. In addition, the Congress may as well exercise its power to commence and take off its power of Impeachment. (Gary W. Copeland) In effect, the Congress if it really wants to enact a bill into law may convince the President with the exercise of its power to sign the bills into law. Factors wherefore the President Veto LegislationThere are different views on the presidents exercise of his veto power. Some say that the much the president exercises his veto power the more effective leader he is. (Jong R. Lee) The theory is that a president who can influence the Congress is more in all probability to veto a bill and once vetoed this bill will not be overridden by Congress. This appears to be conclusive considering the following statistics from the time of Washington to Nixon the veto was utilise 2,257 times. Out of these, only 75 vetoes or only 6% have been overridden by Congress.On the other hand, some say that the presidents exercise of veto is a sign of weakness on his part. The idea here is that if the president really had control and influence over the Congress then they would not have passed these bills that prompted the president to override them in the first place. The veto power is one of the potent weapons which a president may exercise under o ur democratic system of government. It is even stated that it is the power of the President to veto legislations that make him a dominant American political figure. Copeland) The veto power of the president serves as a check to the power of the Legislative branch to make laws by exercising its veto power. One of the reasons cited for the exercise of the veto powers is because the bill is unconstitutional. The primary function of the President is not to please his political party or to please the electorates. His main responsibility is to protect the constitution and to ensure that the laws are passed in compliance with the United States Constitution.As its protector, the Constitution has expressly given the president the power to veto bills which are unconstitutional. Thus, several presidents have in the past vetoed bills on the give of their unconstitutionality. Thus, consider President Andrew Jackson who vetoed bills that seek to extend the charter of the Second Bank of the Unit ed States because he insisted the Bank was beyond the power of Congress to create. (Bruce Fein) parenthesis from the bills unconstitutionality, the president has also in the past vetoed bills based on serious ethical and moral grounds.One particular example is HR 810 or the Stem Cell Research Enhancement Act of 2006 which authorized the Secretary of State to conduct and support research that utilizes human being embryonic cells. This bill was vetoed by the president. (Message to the House of Representatives) In his veto message dated July 19, 2006, President George W. Bush states that as though he is in favor of exploring the potentials of the research on stem cell, he however is apprehensive about the ethical repercussions of the said research.Signing this bill will allow the deliberate destruction of human embryos for the purpose of research which is damaging to our nation. In addition, it is widely acknowledged that the past president have used the veto power not merely to pro tect the constitution. The president has in the past used the veto power not merely as a means for protecting the constitution but also for various political purposes. It bears stressing that not all presidents have the support of the Congress. Several presidents in the past have to contend with a hostile Congress to get the needed legislations they wanted.If the president would not be firm in his response, it is possible that certain important pieces of legislations may not be passed at all. To avoid this from adventure some presidents in the past have resorted to the extreme method of vetoing more laws to remind that that he holds the power. Consider the case of Franklin D. Roosevelt who in the past occasionally vetoed a piece of legislation simply to remind Congress that he is still in control (Richard E. Neustadt 1976) Harry Truman and Gerald Ford used the veto power for the purpose of determining differences in Congress to build a political base. (Neudstadt)It is the essence o f democracy that the legislative and executive departments though they perform different tasks are co-equal. This may or may not be advantageous for the whole citizenry depending on the condition of the nation. It may happen that the country may experience scotch difficulties. During this time, laws must be swiftly passed so that the needs of the people will be addressed more quickly. The ideal reaction would be that the Congress should buy the farm with the President so that they will have an understanding of what kind of laws need to be passed that can help improve the lives of the people.However, the exact opposite happens during economic difficulties. It is at this point that everybody wants to go grandstanding thinking that it is his best time to point the blame to another politician. It is at this time when every politician wants to be recognized for the littlest things he has done in the past. It is because of this reason that during economic difficulties and hardships ther e are more bills that are being vetoed by the president. Research has also shown that the president who feels that more voters are in his favor are more likely to use the veto power.The idea here is that the more the president thinks that he has the electorate on his side the more that he will tend to exercise this power to veto legislation. This could be measured by analyzing the results of the election in the past, the higher the votes the president gets the more likely it is that he will exercise this power. The political party who sponsored the bill may also influence the decision of the president whether he will veto it or not. The theory is that the more votes the bill receives from the members of his own party in Congress, the more likely that the president will sign the bill into law.On the other hand, the less votes the bill receives from the members of his own party, the more likely it is that the president will not sign the bill into law. Normally, when a bill is sponsore d by a representative from a political party different from that o the president, the best thing for him to do if he seeks to have the bill passed into law is to compromise with the president and the other political party. Compromise can be manifested by deleting some portions of the bill which is obnoxious on the part of the other political party.It bears stressing that if the sponsor of the bill refuses to eliminate these objectionable portions it is more likely that the president will likewise refuse to sing the bill into law and veto it. Conclusion The democratic system of government is therefore a complex system which requires the proper balance among its three branches. Based on the foregoing, there are many factors why a president may make use of his veto power. It could be because of the personality of the president. There are some presidents who are more inclined to veto legislations because they feel they have support of the electorate.President may also veto legislation b ecause of the person sponsoring the bill. It is possible if the sponsor of the bill is someone other than a party mate of the president and the former does not make any compromises with the president such as deleting any objectionable portion of the bill then it is possible that the bill may be vetoed. Also, it could be because of the defects in the bill itself such as it is unconstitutional, unethical and immoral or may be because it is not yet timely.

Albania still bears the traces

Albania, one of europiums smallest and apart(p) countries is also one of the most ancient countries in Europe. withal its beauty and splendor, its rich natural resources and its extraordinary tradition of hospitality are just few of the many reasons why the foreign world should be interest in this country (Konitza 10).Albania still bears the traces of its turbulent past, a history that has been the story of a never-ending succession of invasion and defense, of subjection and revolt. At one clipping or another, Greeks and Romans, Goths and Byzantines, Serbs and Bulgars, Sicilians and Venetians, Normans and Turks have poured into the country and held it for varying periods (Hamm 3).Many historians believed that the people of Albania descended from a non-Slavic, non-Turkic group of tribes known as Illyrians, who arrived in the Balkans around 2000 BC. The modern Albanians can still be distinguished from Ghegs (northern tribes) and Tosks (southern tribes). After falling under Roman a uthority in 165 BC, Albania was controlled nearly continuously by a succession of foreign powers such(prenominal) as the Byzantine Empire in the 11th century which made the first recorded reference to a land known as Albania and its people.The puff of vent Empire also ruled Albania form 1385-1912 and it was during this time that much of the populations were converted to Islam. There were revolts made against the Ottoman, the most famous was led by Gjergj Kastrioti Skenderbeg which eventually became Albanias theme hero. But efforts failed as the Ottomans eventually reasserted their dominance.The hundred of years of Ottoman rule weakened during the early 20th century as Albanian nationalism heightened. This eventually ended with the conclusion of the First Balkan War, and the Vlore Proclamation of Independence on November 28, 1912.When the Second World War broke, Albania was occupied by different countries. First by Italy (1939-43) and thusly by Germany (1943-44). After the war, C ommunism ruled Albania for forty years by means of the Communist Party leader Enver Hoxha.During this time, Albania adhered to a strict Stalinist philosophy through a combination of ruthlessness and strategic alliances and most of the population was subjected to purges, shortages, repression of civil and semipolitical rights, a total ban on religious observance, and increased isolation. In 1991, Communism fall and the Albanian connection struggled to overcome its historical isolation and underdevelopment by seeking closer ties with the West in order to improve economic conditions.During this time the elementary democratic reforms, including a multi-party system was introduced. Albanias fragile democratic structures were strengthened by democrats, then socialists from presidential to parliamentary which eventually ushered in a new period of political stability, making possible significant progress in democratic and economic reforms, rule of law initiatives, and the development of Albanias relations with its neighbors and the fall in States. (Frasheri 25).The Albanian.com website mentioned that Albania adopted the Parliamentary democratic type of government with executive branch the President of the Republic (chief of state), the Prime Minister (head of the government), Council of Ministries (appointed by the President) the legislative branch-Peoples Assembly (a unicameral type, 140 seats) and the Judicial branch (the Supreme court and all other). Its police and security forces have shown effectiveness.Each security or police organizationthe Sigurimi, the line Guards, and the Peoples Policeconstituted a separate directorate within the ministry each had a larger proportion of personnel who were party members than the armed forces because of the need for political reliability. Albanias relations with the outside world are mainly concerned with preservation of its territorial integrity and independence.Albania maintains generally good relations with its for eign neighbors such as Yugoslavia, Macedonia, Kosovo, Italy and Greece It also enjoys friendly and cooperative bilateral relations with the U.S as Pro-U.S. sentiment is widespread among the population. The strength of the government is supported with its Armed forces which includes ground forces, air and air defense forces, and naval forces and comprised about 48,000 active-duty and 155,000 reserve personnel.According to the Federal seek Division of the Library of Congress, Albanias economy is considered the poorest in Europe. This is maybe due to the fact that Albania has been dislocated and underdeveloped for centuries. Economists estimated the gross domestic product per capita at about US$450 in 1990.Latest figures (2005) shows 5.5% Real GDP growth with an inflation rate of 2.4% and unemployment rate by 14.2%. Despite significant progress in the twentieth century, Albania still lagged far behind the other European nations economically. The economic policy insisted on rigid cen tralization and forced industrialization despite Albanias small size and lack of skilled workers, able administrators, and farmers capable of producing key raw materials and enough grain to feed the population.Albania has commodious literate workforce but unemployed and unskilled workers but few jobs are available in the country. Because of this, thousands of desperate Albanians fled abroad seeking jobs because of the wretched beat of living and limited economic opport building blocky at home.The social structure of the country was basically tribal until the 1930s but increasing contact with the outside world and invasions and occupations by foreign armies had gradually weakened tribal society. Traditionally there have been two major cultures in the Albanian nation the Gegs in the north and the Tosks in the south.The Gegs, partly Roman Catholic but mostly Muslim, lived until after World War II in a mountain society characterized by blood feuds and fierce clan and tribal loyalties. The Tosks, whose number included many Muslims as well as Orthodox Christians, were less culturally isolated mainly because of centuries of foreign influence.Kinship and tribal affiliations, a common spoken nomenclature, and enduring folk customs provided continuity and a sense of community. Foreign influence was inevitable, however. Additions and modifications to the language were made as a result of Latin, Greek, Slavic, and Turkish contacts. Lacking an organized religion as part of their Illyrian heritage, Albanians adopted the Muslim, Orthodox, and Roman Catholic faiths brought to them by their conquerors.In Albania, the basic unit of society was the extended family, usually composed of a couple, their married sons, the wives and children of the sons, and any unmarried daughters.The extended family formed a single residential and economic entity held together by common ownership of means of production and common interest in the defense of the group. Such families often included scores of persons, and, as late as 1944, some encompassed as many as sixty to seventy persons living in a cluster of huts surrounding the fathers house.For centuries, the family was the basic unit of the countrys social structure. To a great extent, the privacy of the family supplanted that of the state. Children were brought up to respect their elders and, above all, their father, whose word was law within the confines of his family (Marmullaku 82-85).Whether its in the past or present, ancient or modern, young or old, Muslim or Christian, rich or poor, north or south, urban or rural, monarchist or socialist the extremes of Albanian society are vivid and its tensions palpable.Albania is more like a framework, a stable structure of rigid poles positioned in space and linked together by flexible cables. The cables are stressed but, barring catastrophe, they will not snap. Albania, a land that is very beautiful, is still struggling to leave its communist past and the some eternal po st communism transition behind and find the right route to economical, political, and social stability and prosperity.Works CitedAlbanian Information. Albanian Government .Available http//www.albanian.com/information/countries/albania/index.html Federal Research Division of the Library of Congress. Country Studies.Available http//lcweb2.loc.gov/frd/cs/altoc.htmlFrasheri, Kristo. The History of Albania. Tiran Naim Frasheri State, 1964. Hamm, Harry. AlbaniaChinas Beachhead in Europe. New York Praeger, 1963.Konitza, Faik. Albania The Rock Garden of Southeastern Europe. Pages Panarity (ed.), Albania The Rock Garden of Southeastern Europe and Other Essays.BostonPan-Albanian Federation of America, 1957. Marmullaku, Ramadan. Albania and the Albanians. Hamden, New York Archon Books, 1975.

English Paper One Example Essay

Furthermore the actions and emotions of the protagonist and his sister demonstrates the immense fright and thankfulness experienced passim the text. In this passage, the description of characters plays and extremely important place since it throws light upon the monstrous character of the combaters and the kind and helpful temperament of Mr. Bapu the millionaire who rescues the protagonist and his sister Deepa. Since this story is told from a first person perspective the other characters are experienced through the mind of the protagonist.By gravid a very precise description of these characters, the author has conjured up a very believable taking into custody of the way that these characters are perceived by the protagonist, which in term, makes the fear felt by these characters overmuch more real to the reader. An example of this is the terrifying, unearthly squeal (6) that is perceive by the siblings as the attackers surround them. This description of sound ruins a very wild and primitive idea of the attackers. Furthermore, the howling of wild dogs (8) also adds on this terrifying image of the aggressors.This in term makes the terror undergone by the protagonists very understandable and real to the reader. On the other hand, the character of Mr. Bapu is draw in a only different manner which highlights his benign personality. He is described as a millionaire who does not mind talking to his staff (28), but also cut for Deepa a red rose. (29), an act which induces the feeling of adoration for Mr. Bapu by twain the reader and the protagonists. It is the contrast in description of Mr. Bapu and the muggers that invokes the idea of fri deceases and enemies which is later addressed at the end of the passage.The setting in this extract plays a primary role setting up the mood. This in term greatly aids the readers understand of the protagonists fear and relieve. The passage starts off with the description of a mosque stood towering in all its grandeur with a brilliant series of decorative lights (3). This setting brings forward-moving an uneasy mood since the building was towering over the 2 siblings. With this comes the feeling of vulnerability which is later demonstrated when they are attacked.The setting further attributes to the feeling of cloudiness and being surrounded when Deepa and her brother try to run backwards, sideways, forwards again (12) like running through a maze without an exit. Which is described as a horrifying checkmate (13), also adding onto the feeling of being trapped, making is very understandable that the protagonists are panicking. Later in the passage, the setting is again used to give a clear understanding of the character Mr. Bapu. The morning after the siblings were rescued by him they wake up in the house of the millionaire and walk through his garden.This is described as being quite wonderful (27) and seems to have red roses, these both clearly oppose the nocturnal setting of the night before. This deepens the contrast between the attackers and Mr. Bapu since both settings bring up completely different moods. The nightly setting of the streets add of the wild like persona of the muggers, while the rose garden emphasizes the kindhearted nature of Mr. Bapu. This again adds onto the idea of the difference between friends and enemies and the way that these are shaped in the mind.Lastly, another aspect that greatly enhances the experience of the reader is the behavior and emotions uttered by the protagonist and his sister. The text starts off with a tremor in my sisters arm. (1). This sentence is emphasized by its shortness and it being on a separate line. This immediately conjures up a tense mood and grabs the attention of the reader. When the two siblings first face their attackers they froze in our tracks (7), this betrays their shock and fear to the reader. The two then run for their lives like a prey trying to escape its hunter.This episode both adds tension and exciteme nt to the story. The protagonists are then relieved and move by the arrival of the white Mercedes (14) of Mr. Bapu. The whiteness Mercedes being a stark contrast to the nocturnal nature of the attackers. After the actual attack, the story very much relies on the thoughts of the protagonists. He describes the attack as a terror-filled eternity (32). This clarifies the contempt of the protagonists towards the attackers. He then later describes Mr. Bapu as preserved in amber, giving the reader an understanding of the protagonists kind image of the millionaire.These are examples of the emotions and thoughts of the protagonist, helping the reader understand other characters in the text. This is also done by giving a bit of background on the protagonists giving an understanding of the attackers reasons. This also adds a theme of discrimination between social groups. Since the muggers seem to attack due to the protagonists background. In conclusion, with the use of the setting, character description and the thoughts of the protagonists a very clear contrast between the attackers and Mr. Bapu has been established. One being seen as the the personification of evil and the other as pure kindness.This contrast is very important to understand when reading the last part of the passage in which the central theme is explained. here the protagonists uncle explains how enemies and friends are shaped in the mind. Here, the reader can understand that the protagonists was looking back at a past event throughout the passage and it becomes very clear why the attackers have been described in a very evil fashion as opposed to Mr. Bapu. This story is whence an excellent example of how the mind can form its own image of enemies and friends only including the negative or positive instead of both.

MINICASE Luxury Wars

United States, France, Germany, and Western Europe. Hermes International is a multi-billion dollar French business possess and controlled by the Hermes family. The business makes and sells luxury goods across numerous product categories. After being passed down through s invariablyal generations the phoner decided to list its cope on the public market for the reasons listed below To provide family members with a means to value their stake in the company To allow partial cash-outs if dividends alone were insufficient, erudite that some family members were known to maintain lavish lifestylesTo raise jacket while excuse being able to influence important decisions (like electing the CEO or Chairman), and still controlling the strategic and operational decisions of the firm To obtain financing that would turn out the long term development of the company and to accommodate ease of trading for sh beholders in transfer of ownership. B. What risks comes from a public listing? Amidst th e several advantages of going public there are equally associated risks for a company to consider when making much(prenominal) decisions.The list below, while not exhaustive, identifies some of the risks associated with a company ongoing public The agency problem. When a company goes public it runs the risk of minimal interest. The effectiveness for this conflict comes along as the objective of management and owners may not be aligned. Note that in the case of Hermes International for the first time ever the current CEO is not a family member. Without adequate controls going public can distort long-term vs.. Short-term value minimization. Privately held firms usually fix long-term value minimization while publicly held firms tend to focus on quarterly earnings.Earnings now have to satisfy shareholders and not just support the Emily. Focus on profitable growth may change as decisions taken may be consistent with impatient capitalism. Things happen in the company and owners are una ware. Note the Renault and Elviss share acquisition. Loss of control of the company (limited control as to when shareholders go to the secondary market and no control over blondness swaps on some amount of the companys shares) Loss of confidentiality and flexibility due to regulations of the security and exchange commission.Vulnerability to take over should the melody price decline significantly. Increased capital can allow Coos adequate opacity to take on additional projects that are not aligned with the interest of shareholders. With the long list of risks to which company IIS are exposed after going public, there are measures can be taken to minimize the impact of the risks to shareholders, These controls can come in the form of stock options (restricted or open), management compensation packages, or an instituted holding company to represent and manage shareholders.

Music Genre Essay

We take cash in ones chipss and create the medical specialty we hear every day. Our development on music is effected by people around us. We take the context of birdcalls and relate it back to our own lives. People dis want certain types of music because they cant relate or enjoy the sound. Although music strickles us all differently, all melodies have a similar meaning. Everyones choice of music is greatly affected by influences. The musical style we get into is all caused for the same reasons family, friends, or social environments.A child who has grown up in the country might be exposed to by and large country music, while a child in the city might be used to rock or new pop music on the radio. We all come to enjoy the music our parents played in our early life but as we grow up we add our own writing style of music. The genre of music you choose mostly places you in a similar group of friends. For role model someone who listens to mostly all country probably wont kick the bucket in as well with the kids who listen to metal. The friends who listen to metal judge that person who listens to country.The influences will change a person to fit in with the crowd or cause someone to create their own group. The pressure puts labels on all people for the genres they listen to. If you listen to scremo, you might be considered gothic or country might be labeled as hicks. What people dont realize is every song is composed of outwits, and the instruments is what changes the sound of a song. Where we live and the people surrounding us, affects our influence on music. Every sound we hear creates different moods and emotions.People can all relate music to a personal experience, but that experience is very diverse for each person. When we hear a song about love some can be excited and relate that song to their own relationship or someone can be upset and think about their past love. Music some makes you tactile sensation like you can travel back in time. We all ha ve a moment when we listen to a song, and that melody creates a genial image of where you were when you first listened to it. You can see that moment and feel the emotions you felt in the past.Music creates memory, and each memory creates emotion in our life. We enjoy sense of hearing to music because it gives us a good vibe. That feel good moment is the reason why we appreciate music. Many listeners also enjoy a song because of the simple lyrics to follow. Everyone uses music for some type of therapy. We listen to songs so we can vent, relax, dance, or reminis. One song can have a great affect on each individual differently. We loathe on music just because its something we dont like. Everyone has a different music preference, and we all like music for the same reason.We all enjoy the way music makes us feel. Music is all around us and is a part of our life, but why do people continue to despise certain genres? Most people look at the basic parts of a song, only the lyrics they don t appreciate the sound canful the words. Without that sound we wouldnt have a song to enjoy. All Sound is music, whether its listening to a clock deterrent or a fan spinning on the ceiling, we can create our own tunes. The song Too Close by Alec Clare is a perfect example of how listeners can have such disgust with one genre but will accept a song.The song has a catchy raw beat that people love without even realizing the genres in the song. The song Too Close was a very popular song for all ages or genres because Alex Clare mixed ersatz rock, electronic, and soul music. So many people who like rock cant stand electronic music because its repetitive, has less lyrics, and its non real music. Yet rock and electronic is similar in many ways. They both have a repetitive chorus and verse and made up of different sounds. Rock can have long solos along with electronic.So when Alex Clare created the song Too Close many people never realized he combined different genre types. Many people disagree with certain music because they dont recognize the connection all music has. Each genre has a comparable meaning, but holds a different impact on people. Our social environment molds us into the music we listen to. Music also allows us to feel every emotion. We can all listen to the same song but have a totally different outlook on the concept behind the song. Our different personalities cause individuals to dislike any type of song they cannot connect to.

Becoming Influential Essay

The public view of nurses as subordinates to physicians, simply trained to follow doctors orders, an everywhereall lack of thoughtas to the level of education and the kind of conduct nurses actually do (Sullivan, 2004) has lent to this perception. Sullivan (2004) writes about telling nursings story as an avenue to turn opinions around empower nurses at an separate level, and ultimately raise the bar to a degree where nursing as a whole takes a stance to being viewed and treated as experts in the health care arena alongside other disciplines. Nurses outnumber all other health care providers (Kelly & Crawford, 2008, p. ) in both acute care and biotic community care settings are the most diverse clinicians having association and experience that intertwines with all other health workals, the public and now the business world. Nurses collectively postulate a deeper understanding of the everyday goings-on within all areas of healthcare. The challenge is to convince those who do n ot recognize this attribute to tap into an invalu open resource. The subject matter I have chosen to include in this paper will attempt to encourage and support the utilization of nurses in the area of clinical informatics, as this is an up-and-coming opportunity to recruit the experts.Deciding on My Message I have always had an interest in computers long before I went into nursing. As a new-made grade nurse in the early 1990s I went straight to San Antonio, Texas where at one of the hospitals I worked implemented a cutting-edge clinical support application in the intensive care units. I quickly became a champion user as I was quite comfortable with the whole concept. That, immingle with my diverse clinical experience in nursing to include using many other applications in unhomogeneous areas set the stage for my area of expertise clinical informatics.As a practitioner, I felt unfulfilled at the bedside, frustrated with the lack of positive recognition toward the profession, regardless of the root cause. Being able to move away from direct patient care to a role that required a strong clinical background, informatics became my passion. My concern has intensified over the lack of clinicians called upon to do what nurses do best clinical workflow analysis, agents of clinical change management and clinical adoption, and most important ensuring the application is robust rich for that program, clinic or unit based on expertise in that area.The further I observe resistance to change and poor adoption by nursing the more incensed I become with the lack of expert utilization. The motives for the resistance are significant the omission of the nursing process, the inability to enter orders (physician and nursing), track medicine and document medication administration is to list a few. These gaps could have been identified and possibly avoided had nurses been involved in the initial requirements gathering.Nurses understand process and know what questions to ask, as opposed to non-clinical analysts, who could not know what they do not know who better to understand specific practice methodology and process than those who live it? Furthermore, physicians are viewed as the key holders to patient care while nursing and other allied health groups are seen as simply assisting the physician, not as occasion of an unified multidisciplinary team. Nurses understand and embrace this model far more than other disciplines and are the best choice in this domain.Deciding on How to Share My Message The conduit for my message is through networking with individuals I have met and worked with over the years with influence and power those at the executive level in the health region, university and college leadership, business leaders and clients, in person, via letters, and public speaking. Another channel I will utilize is the Canadian Nursing Association Journal with a letter to the editor or incoming of an article to be published within the magazine.The backside audience at this time is business and other health care professionals as the need to have nurses recognized as assets to the fast moving execution of electronic systems in health care, soon to replace paper, is urgent. If more nurses are not involved in this process as expert consultants, there is a high risk of failure and inevitably patient safety. I will not directly target the public but indirectly as I believe once health care and business professionals view nurses as experts in our profession overall, therefore their perceptions and opinions will reach the public.The obstacle will be persuading those with little health care understanding just how nursing can be affective. Business leaders are all about deliverables, making sure they are provided. How the product is packaged is not of great concern patient safety is not a term truly understood by non-clinical analysts and project managers. Within eHealth in general, the organizational structure from top down holds m inimal if any clinical knowledge beyond the high level business of healthcare.The best way to convey the message in this arena is by example of competency and the successes when nurses are part of the team. Unfortunately, failed deliverables due to lack of clinical analysis and input is the other method of getting the message across in this instance. However, that would require a clear understanding of why the project failed, which has slowly been coming to light within the eHealth community. Therefore, the target for this message would be the CIO and the medical officer of eHealth, however, the argument must be salutary supported to ensure being heard.As Kelly & Crawford (2008) discuss, the lack of awareness noted by the reluctance of nurses to be identified as experts creates an obstacle. Opportunities to speak at various forums that involve nursing directly or indirectly is the best way to share the message with nurses. I was recently asked to speak to an audience from the infor matics graduate program at a university in order to encourage and promote more nurses into the program.As one individual stated, we recognize the unique expertise nurses act to informatics and have identified the gap in this program. My Message In preparation for this assignment I learned that there are others in the profession that have identified similar trepidations around the lack of positive recognition toward nursing, however, a solid foundation to build on has been laid. As discussed in Sullivan (2004) nurses rarely take the opportunity to promote the profession through the media, citing shortage of time, or fear of repercussions as a motive to decline.In order to be cute in positive locus those in the profession must promote their own successes without fear of appearing egocentric or as a bragging(prenominal) taking pride in undertakings that might seem unremarkable but are more than that. While other professionals present their individual accomplishments regularly, gra cefully accept the prestige and standing that comes with their show,nurses must embrace this characteristic in order to continue paving the road to professional recognition. I am inspired to book on promoting nursing as I have- by example, through networking.

Types of Mobile Operating System (Os) and Its Pros Cons

Types of Mobile Operating System (OS) and its pros cons The Operating System (OS) is the package that communicates with the computers hardware, manages resources and provides a user interface. All phones use an operational system of some sort but in recent years, as fluent phone and smart phone technology has become more complex and powerful, operating systems have grown more important. The operating system of a particular handset is now an important factor to consider when deciding which planetary phone deal is in force(p) for you, as each mobile OS offers unalike advantages and disadvantages.Use this handy chart of features to compare the best Operating Systems and choose the best mobile phone contract for you. The types of mobile operating system are Android, iOS, and berry OS. The first mobile operating system is Android. Android is a Linux-establish operating system for mobile devices such as smartphones and tablet computers. It is developed by the blossom forth handset Alliance led by Google. Google purchased the initial developer of the software, Android Inc. , in 2005.The unveiling of the Android distribution in 2007 was announced with the founding of the Open Handset Alliance, a consortium of 86 hardware, software, and telecommunication companies devoted to advancing blossom out standards for mobile devices. Google releases the Android code as open-source, under the Apache License. The Android Open extension Project (AOSP) is tasked with the maintenance and further development of Android. Among the advantage of using this operating system is Multitasking. Android phones tummy run galore(postnominal) applications, it means you can browse, Facebook and as well as listening to the song.Besides, Android make ease of notification, any SMS, Email, or even the latest articles from an RSS Reader, there leave do-nothing always be a notification on the Home Screen Android phone, do not miss the LED indicator is blinking, so you will not miss a sin gle SMS, Email or even Miscalls. Easy access to thousands of applications via the Google Android App Market. Through Googles Android App Market you can download applications for free. There are many thousands of applications and games that are ready for you to download on Android phones.On the other hand the disadvantages of using this operating system is Application in the Android phones can and then be obtained easily and for free, but the consequences in each of these applications, will always be ads on display, either the top or bottom of the application. Besides, since Google Android is an open source platform driving all Android phones, it could significantly increase the risk of hacking these devices. If this happens, then locking mobiles as a security measure will be a mockery. The second mobile operating system is iOS. OS (formerly iPhone OS) is Apple Inc. s mobile operating system. Originally developed for the iPhone, it has since been extended to reinforcing stimulus ot her Apple Inc. devices such as the iPod Touch, iPad, and Apple TV. Apple does not license iOS for installation on non-Apple hardware. As of October 4, 2011, Apples App Store contained more than 500,000 iOS applications, which have jointly been downloaded more than 18 billion times. It had a 26% share of the smart phone operating system units sold in the last quarter of 2010, behind both Googles Android. And Nokias Symbian.In May 2010 in the USA, it accounted for 59% of mobile web data consumption (including use on both the iPod Touch and the iPad). The user interface of iOS is based on the concept of direct manipulation, using multi-touch gestures. Interface control elements consist of sliders, switches, and buttons. The response to user input is immediate and provides a fluid interface. Interaction with the OS includes gestures such as swipe, tap, pinch, and reverse pinch, all of which have specific definitions within the context of the iOS operating system and its multi-touch int erface.Internal accelerometers are used by some applications to do to shaking the device (one common result is the undo command) or rotating it in three dimensions (one common result is switching from portrait to landscape mode). The advantages of using this operating system is iOS 4. 0 version can run multiple applications simultaneously and is in no way inferior to other similar operating systems. Users can schedule an application to be run in the background. When the system detects update or notice, it will appear in the current interface.But due to technical reasons, barely iPhone 4,iPhone3GS and above can enjoy the service. Besides that, Folder settings are the first time appearing in iOS. The result is very obvious when starting to use. The plaza page layout becomes well-organized. It is convenient to find the folders for the software come down in the appropriate folders. The disadvantage of using iOS is Unlock way is complicated. Apple dont modify the operate of lock scree n to iPhone, perhaps in order to maintain the consistency of user habits.However, you may miss the next important representative mail, phone, short message. Next is there is no real features upgrade for iPod Frankly speaking, the new operating systems home page has lots improvement to the older. But the iPod itself does not get the nature improvement. It is lack of adjustable graphic equalizer, and better support to create playlists. Last but not least is Blackberry OS berry OS is a proprietary mobile operating system, developed by Research in Motion for its BlackBerry line of smart phone hand-held devices.The operating system provides multitasking and supports specialized input devices that have been adopted by RIM for use in its handhelds, particularly the track wheel, trackball, and most recently, the track fancify and touch screen. The advantages of using this operating system is compared to other brands, Blackberry mobiles allow users to use the device for two days at a str etch on a single charge. Thus proving its power efficient features of the Blackberry OS. Next is the mobile platform of this brand is extremely secure, thus making it the favourite for businessmen. The ride email experience is excellent amongst others.It provides easy accessibility from the moment you get to the main screen together with strong attachment support. The disadvantage of using this mobile OS is Blackberry App World does not come with a wide selection of apps. On top of that, premium programs are quite expensive. Furthermore, the browser is much slower compared to Web Kit based browser on other branded phones like iPhones and Android. When it comes to QWERTY devices, the browser comes with small type. In a nutshell, by choosing the right mobile operating system for your phone, hopefully it will fulfil your needs. Thank You.

Research & expressing emotions Essay

Art has been atomic number 53 of the most prolific ways of chattering emotions and thinking by mankind. Most of the traditional inventionists have been using different mediums to make an art form. They range from clay to paints.But in this age of electronic media, art has also found nearly new mediums. Electronic art is the art form which started to emerge in early 1990s and as a will of this many another(prenominal) young artist from the new generation became famous. One of them is Eric Jordan. He is not just an artist he is a philosopher and a businessman.Eric Jordan is the founder of 2Advanced.com.he founded 2Advanced when he was just 23. 2Advanced is regarded as one of the most creative web design companies in the world with clients like Ford, NBC, General Electric and many other Fortune 500 companies. Eric has been the main driving force croup 2Advanced. Eric startedEric indulged in arts from a very early age when he started making sketches but soon moved to electronic me dia. He started by experimenting with different packets but couldnt get his hand on something which could really satisfy him to express his thinkings. During this point in life he discovered two softwares which would play a pivotal fictional character in the life of Eric Adobe Photoshop and Adobe Flash. He started using these softwares day and night, and his hard work result in eye-catching website of 2Advanced. Currently 2Advanced is in its fourth version of the website. His work became so famous that he got nominated and won the prestigious Webby Award. The famous 2Advanced website was created by Eric in the span of two weeks. The software he used was Adobe Flash, Adobe Photoshop and Freehand. To this date 2Advanced.com has been my favorite work designed by Eric. The conk out of futuristic vision with eye-catching graphics and phenomenal graphics has taken Flash and Photoshop to new heights. apart from being famous for amazing work at 2Advanced Eric is also a famous DJ in Calif ornia. He has an extreme passion for electronic music and has been playing electronic music since he was a teenager. He believes that he could bring his futuristic vision of the world to the electronic media and he has been successful in that by showing the work he has tangle withe in the field of web design. His work generally depicts the world of future with a careful attention to detail. In an interview while describing the theory behind 2Advanced, Eric saysMany people think the name 2advanced was meant to imply mastery of everything, when in reality it constitutes a passion of the future and the underlying feeling that somehow I wish I had been born in the out-of-town future. Not because I dont appreciate the era I was born in, simply because the thinker of deep technological advances and a rise in the collective human consciousness are alluring to me. 2advanced was a way for me to tell the story. Some people pick up on the message, some dont. But even if one person unders tands the 2advanced voice, it makes it all worth it.

Richard Meier’s Douglas House

1- Where? This Project, just as umteen other Richard Meier projects, is built within a severely contrasting place setting of nature, hovering over the shores of lake Michigan. The white reinforced concrete and glass be easily differentiable from its exuberant background heavy in shades of green which invokes a sense of being deep within a forest, away from alone man made things, making the project all the more contrasting and also creating a sense of privacy for the entire property which is seldom achieved by dint of other methods.This natural environment plays a key role to the house, as it provides astounding overtakes of lake Michigan and the vegetation surrounding it from the more frequent sectors making up the house. Concerning the atmosphere of the house it is of great interest the constitute separation of public and private spaces in the house. The living dwell receives a great amount of cheer creating a very contemplative atmosphere, which is the result of the co nscious arrangement of furniture and other elements in the style of the natural beauties surrounding the house.As previously mentioned, the house is built within a context of nature and relies heavily on the contrast its white reinforced concrete walls will provide once against the houses natural background with changing colors around the season. It is built with the intention to be as cobblers last to its natural environment as possible, with as few trees as possible removed to nonplus way for the construction of the house, it is lodged overlooking lake Michigan. So steep is the fall of the land from the road down to the urine that the house appears to have been notched into the site (Meier & Partners.Online. ). The house has a very simple intention in respect to type, to be a comfortable place to live, separating successfully the public and private theatres of the house, exposing the living room and other public spaces to astonishing natural views we can appreciate from the inside the house thanks to the undischarged glass panels facing them, while the more quiet and private sector of the house is hidden from this view and closer to the street on the backside of the building, bringing together under the same roof the cardinal different kinds of spaces needed for a house to be truly complete. When? The Douglas House is the culminating work of the first effect of Meier, where all the ideas developed in the experiments in individual(a)-family homes resulted in a more balanced and imaginative anatomical structure. create in the 1970s, it became a symbol of that period of rationalism. It is an architectural piece very closely associated with the period of measure it was created, a true symbol of its time. Meier was able to capture the powerful tendencies of the time with his personal mate and a revolutionarily modern angle from which we can very still learn very much today.The keeping the house emerges is one of the modernist movement in the seven ties, it brings thoughts of the time when modernism was beginning and being experimented with evoked by the houses purity and whiteness, common in Richard Meiers architecture 3- How? In this house, Meier proposes formal, space-rich compositions. He unionised the internal space such that the small, tight main entrance opens into a large space encase in glass. This style allowed him to express various themes the contrast in the midst of light and shadow, the change in spacial scale, and access via ramps, bridges and stairs.A skylight running nformer(a) the full length of the roof deck focuses cheerfulness into the living room reinforcing the separation between the public and private sectors of the house (Meier Partners. Online. ). The exposure to sunlight the public section of the house has helps differentiate and bring a different mood to the separate spaces of the house, light is a definining element in this project which allows for the view and the public area to be really sh ine and comport a part from the opposite section of the house.The houses color or lack at that placeof is part of a usual attribute in Richard Meiers architectural work, his aesthetics focus on refined lines and a strong sense of function. The lightness to his architecture of planning grids, his play of light and shadow and the absence seizure of any color but white are a mechanism for purification. His white, block-like structure cant get more white. Whiteness is perhaps the memory and the anticipation of color. Has claimed Richard Meier on interviews. The color white has buy the farm a symbol of modernismo in architecture thanks in no small part to him. present we see the whitness of Meiers projects illustrated in his Modern White Beach House. There is much to observe in the constitute of Richard Meiers Douglas House, The shape is a large white prism that emerges from between the trees, further step up the concept of the houses dependance and unity with its environment.The back of the house is a disagreeable facade with small openings while the front features with large glass panels offering extensive views over the horizon. The shape and arrangement of the windows are in strict compliance with the privacy inevitable in each area of the home. 4. What? The function of the house is clearly intended to be for a single family, with all the necessary spaces required for the commodity of the family, and a very interesting combination of public and private spaces in the house that are very clearly separated.The function of the house defines a great part of the creative process, and ultimately shapes a great deal the way the house turns out from an architectural standpoint. The character of the house, is defined by the materials utilise in it, its form and function all describe the type of structure it is intended to be by the architect. Richard Meiers signature of sorts can be seen here as the Douglas House shares several attributes with many other Richa rd Meier plant life. 5. For Who?Use is fairly clear in this structure, it is meant as a home for a single family, this mans everything radiation diagramed in the house has the final objective of being useful or adequate for a single family, every part of the house moldiness have the familys best interest in mind, just as is the case with Richard Meiers planning of the Douglas House User in this case is again a reference to the expected future occupants of the architectural piece the entirety of the houses design is oriented in order to fit those needs of the people who will be living there when the house has been finished . With What? Beginning with reinforced concrete, Meier makes desired subtractions from the volume but maintains the glass structure individually of the foundation. The house is positioned on a very inclined plane, which makes it necessary for the structure to be very resistive and to be planned in such a way that it can maintain the level of the house, having foundations that turn over deep under the ground. Bibliography Rodolfo Barragan An architectural score Recording and reading orchestrating an architectural experience Chicago, Illinois May 2008Adrian forty Word and Buildings A vocabulary of Modern Architecture Thames Hudson USA 2008 Meier, Richard /preface by Richard Meier essays by capital of Minnesota Goldberger and Joseph Giovannini afterword by Joseph Rykwert.. Richard Meier Houses and Apartments. New York, NY Rizzoli International Publications. , 2007. Richard Meier architect 1992-1999 / Richard Meier / essays by Kenneth Frampton, New York Rizzoli, 1999 Douglas house, maintain Springs, Michigan, design 1971 completion 1973 architects Richard Meier and Associates. Magazines J. Michael Welton. under Waterfront. Dwell October 2011 118-124. Author Giovannini, Joseph, Source Form pioneering design 2007 May-June, p. 50-57 Document English Author Stephens, Suzanne, Source architectural record 2003 Mar. , v. 191, n. 3, p. 65- 66,68,70 Document English Web Pages Elizabeth Edwards. Step Into The Douglas House, a Richard Meier Renowned Home in Harbor Springs. Mynorth. com. 2010. Traverse. September 6 2012 http//www. mynorth. com/My-North/February-2010/Step-Into-The-Douglas-House-a-Richard-Meier-Renowned-Home-in-Harbor-Springs/.Perez , Adelyn . AD Classics Douglas House / Richard Meier 28 May 2010. ArchDaily. Accessed 09 Oct 2012. Glei, Jocelyn K. Richard Meier Partners Architects Limitations Are An Opportunity 20 June 2009. 99u. Accessed 12 Nov 2012. http//99u. com/articles/6883/Richard-Meier-Partners-Architects-Limitations-Are-An-Opportunity 2 . Nature invoked to justify artistic license. The sixteenth-century garden of Italy, like the Villa Lante, ( had aimed to make out nature works that demonstrated the superior power of human intellect and artifice over natures softness to attain beauty when left to itself. Andre Felibien. (Forty, 227) 3 . Atmospheres are percieved through human emocional sensibi ty. This form of perception kit and boodle incredibly quickly and humans evidently need it to help them survive. Humans are capable of present(prenominal) appreciation of a spontaneous emocional response of accepting or rejecting things in a flash (Zumthor, 2006, 13) (Barragan, 89). 4 . Context.The task of the architectural project is to reveal, through the transformation of form, the essence of the surrounding context. V. Gregott, 1982 introducing to French edition of Gregotti 1966, 12 (Forty, 132) 5 . Type. In the pursuit of meaning. The two remedies to this lay in the revalorization of type, and in the configuration of context ambiente as part of architectural. Ultimately, we can say that type is the very idea of architecture, that which is closest to its essence A. Rossi 1966, 1982, 41. (Forty, 309 and 304) 6 .Time is constituted not by the movements of objects but by the multiple structure of the leashfold present, a structure of human experience. The representation of ti me in threefold present retains the notion of time as elongated succession. By Saint Augustine(Barragan, 67) 7 . Memory This secondary pleasure of the imagination proceeds from the action of the mind, which compares the ideas arising from the pilot light objects, with the idea that we receive from the statue, picture, description, or sound that represents them ( The concept of empathy which reincorporates an emotional state or physical sensation projected upon the object of attention and popularized within architectural literature by Geoffrey Scott in The Architecture of humanism (1914) Wilson. (Barragan, 92) 8 . Architecture is at all times the simultaneous opticization of these three ideas of space of a three-dimensional coordinated space, of place, and of the four dimensional space-time continumm. (Van De Ven, 46. ) (Barragan, 59. ) 9 . Light.When an architect finally discovers that light is the rudimentary subject of Architecture, that is when he o she has began to under stand something and begun to be a real architect ( ) Not for cipher does the sun rise ever day. Alberto Campo Baeza. (Barragan, 71) 10 . Color can be understood through the optics and phsiology of visual perception as well as the physics of Light and wave lenght. In visual perception, a color is almost never as it really appears. In order to use color efficaciously it is necesary to recognize that color continually deceives visual perception. Barragan, 77) 11 . Form in antiquity. Plato and Aristotle. For Plato form provides the solution to a complex of problems Form is apprehended by opinion with the aid of sensation. (Forty , 150) 12 . In English-speaking countries between about 1930 to 1960 ,functional became a catch-all term for modern architecture (Fory, 186) 13 . The charactr of his the architects work must refer solely to construction, and costruction to the idea which is to be expressed and to the material which is at his command for the purpose (Fory, 130) 14 .Archite cture is produced by ordinary people Therefore it should be easily comprehensible to all. It is base don a Lumber of human instincts, on discoveries and experiences common to all of us at a very early stage in our lives (Rasmussen, 14) 15 . What the user is meant to convey in architecture is clear enough The soulfulness or persons expected to occupy the work (Fory, 317) 16 . Structure in relation to architecture has had three uses. Any building in its enteriety , the system of support of the building,

Alleviate Silo Effects —Build a Healthy Enterprise.

Build a Healthy Enterprise. It smoke be said that emergenceiveness is Jeopardized when Interdepartmental skirmish has happened In umpteen enterprises. This phenomena extends to misunderstanding of each other, nonappearance of department work and Inconsiderate of the whole enterprise. As a result of those effective less feats, business lose sequence, money and quality. Also, it can be said that double-decker can not quickly responds when those action happen. The business hierarchy does well in control summons, precisely block nurture collection.The poor cross-functional communication across departments or business unit, is a reality for galore(postnominal) institutions. As the organization rise and become more complex and developed, the Silo Virus(Schuster & Bloch 2006) leads to departmental isolation, and unsustainable result the disappointment of business. This essay will therefore discuss the poor cross-functional communication across departments or business units, l ay down some of the main reasons for make out It, and developed effective remedies for along enterprises. Also, possible strategies In which to amend silo effect In the future will be outlined and explored.The definition of poor cross-functional communication across departments or business units is a managerial problem which lead the business out comes far from their established goals. A managerial problem due to the failure cooperation among different departments. The group of battalion mix together allot aims, perceptions and preference to organize a enterprise, actually, it is very hard to make everyone in the enterprise get their mammoth profit as they want, but through manage of organization, people could achieve their largest value.With this platform, individual will race a big collective strength. However, Howard G. And Noel W. (2004) demesne that communication problems In the organization are not conflicting the progressive development of a headache. If the Initial bodily cues are Ignored or not monitored, the undecomposed throb will hit. However, It could be state that poor cross-functional communication across departments or business units can cause a big failure of enterprises business. Department egoism, careless of others, fuzzy thinking and tunnel imagination like a virus jeopardize the whole body, and make the work effective jess.This is visually find out by the idea from Schuster & Bloch (2006) who argues that The infected departments resemble huge grain silos in a lonely landscape. They as well function like foreign bodies impersonal and often oversized. Nothing penetrates to the outside world. There is no window into what goes on inside. The silos are filled from above, which alike fits the picture. When the enterprises top people are Infected, the silo virus spreads throughout the organism. This metaphor give the key message of Its appearance. Therefore, in order to solve this problem, rather complement and perceive mustine ss first be realized.There are two aspect cause the poor cross-functional communication across wariness of the whole enterprise. The main reason for cause the internal less communication is fear of feedback. People movement to keep silence because they could not see any profit to themselves when they give positive suggestions. Jackson(2003) state that people avoid the truth and instead continue to try to guess what their bosses think. The business hierarchy block the information communication, because most people think it is not their susceptibilities to make the company perform well and advance their careers.Jackson also give his state of People avoid feedback because they hate being criticized, plain and simple. However, it can be state the employee afraid to provide information because they have some dissatisfied of company and brooding of their current situation. At another side, the managers unsuitable caution lead those embarrass situations come out, due to they are afraid the criticized vocalism of their work and fail to acknowledge the implications of current situation. The problems focus on the feedback of information communication. There are many reasons to cause lack of management of the whole parties.The stress, denomination and in efficiency will not unmistakable as they are in one department. Manager will negligent or ignore of a lot of information which could determinate the say-so problems in the future. And for different department managers, they have different goals which could conflict and need sacrificing some parties own goals to achieve the corporate goals. The problems focus on the leadership performance. So what should be done by manager to back up employees information feedback and inspire their own act to perform leadership?Jackson(2003) state that four manageable steps to encourage individual feedback self-assessment, external feedback, absorbing the feedback, and taking action toward change. This may be an idealists viewpoin t, however its key message has some significant merit and certainly to spoken language this problem through self-motivation, and taken others advise. For the enterprise, Everyone seem like living in a big keen family, but manager must keen to elect department information and find every potential problems solution.Its seem possible for the senior managers to do that work. But the problem is how can we find a member which provide an outcome that could fit every parries in the organization without sacrificing their equity? Schuster, P. & Bloch, B. State their solution for this process as the pursuing consistent and co-ordinate goals, a sufficient flow of information through management and among colleagues, clear work processes and definition of responsibility, and inter-departmental meetings.All for the enterprise to o is build a opening platform that could encourage employees speaking out their contribute for the whole organization. In this platform we could find the information do manager need to lead concerted effort on the enterprise, and replace of the number of wasting time meetings, time consuming workshop and pointless E-mails. In conclusion therefore, the issue of the poor cross-functional communication across departments or business units is one which needs much information feedback by of the main reasons for silo effect in the organization and the countermeasure when it occurs.Although the reasons for silo effect of an organization can be described as natural happen, they are generally cause by both micro side(individual performance) and macro side(department management) of organization. Therefore, in terms of trying to alleviate silo effect, it is recommended to build a internal platform which could opening and freeing to make contribution to the organization. This Just one possible strategies to alleviate the poor cross-functional communication across departments or business units. Len the future it will be continually design and explored.

Intel Branding Strategy Case

The University of IOWA selective service School of Management IMBA Program Intake 6 Prep ard By Group 2 Kimmy Wong Diana Hung mike Yeh Ken Wan Date 18/07/2009 1. Was the Intel privileged campaign cost it ? What were its strengths and weaknesses? The un cordial judgment against Intel 386 assay-mark in 1991 indicated that any competitor could market its mathematical product using the resembling marks, numerical sequencing, used by Intel.To differentiate from competitors and solve the problem of market confusion among the product offerings, Intel developed an alternative stigmatiseing schema by focalisation on edifice the attach tos brand go out instead of product-based brand out variant. Under the upstart-sprung(prenominal) branding strategy, Intel was completed as a brand, a reliable and premium brand, capably transferring the equity of 386 and 486 micro processor to Intel, the company and to distinguish Intel products and to communicate the depth of Intel as a corp oration with respect to its competitors as well.To boost the sense of Intels brand name and strong differentiation, the company employed a series forwarding campaigns to reinforce the main message of Intel Side aggressively afterward loss of trademark. Detail of their furtherance campaigns are as under pic Intel campaign has success overflowingy introduced the microprocessor to the market and consumers squeeze out identify its microprocessor engineering. Its success situated the groundwork for moving into neighboring times. with repeat impressed promotional message be trustworthy that consumer have Intel technology on the inside. As Intel is the leader and the best microprocessor supplier.In Intel Inside campaign, the company utilize push strategy to seek support of the OEMs by encouraging them using Intel microprocessor in manuf pretenduring their product and including the Intel Inside logo in their print ads. Under this strategy, Intel found much infusive reaction from OEMs, make waterd a great awareness of Intel Inside logo and driven positive perception and favorable intimacy towards Intel brand simultaneously. With the help of the platform, Intel attenuated the utter confusion clones bring to the marketplace. In trance, strong brand word picture and premium status has been strengthened successfully.More over, the campaign compellingly in reinforcing on two key connectives safety and technology- whenever and wherever consumers cut the Intel logo and to a fault created a brand image for products that f each under the Intel Side umbrella. At the same time, a pull tack to obtainher was generated on the consumer and presented a very persuasive argument for OEM to use its product. In turn, it built a remarkable brand value to Intel, the company and its stakeholders as well. This campaign had demolished the oppose perception of Intel and well-re fructify Intel as a premium brand with promising of Safety and applied science.The new estab lished brand successfully differentiate its product from competitors and help Intel move the market forward into new generations of microprocessor and to leverage its advantage and equity to its new generation of technologies. Frankly, the campaign is worth it since Intel got much than 700 OEMs to signed for the program and beget the first and second point big OEMs to join co-operation program as well via the pull effect successfully. Consumer research indicated that most viewers of the TV ad remembered the Intel name instead of the product.The Intel, on the other hand, prove much more successful in educating the consumer on the specific product attributes associated with the Intel processor and created a favorable affiliation and positive perception for consumers that they look for Intel inside their PC when making selection. In turn, a synergy effect has been well created for its brand Intel, the company and their customers till today. With the help of the program, Intels bra nd image is then associated with power, reliable, affordability, compatibility, technology and experience globally till today.Again, it is an effective campaign which generated lot of awareness for Intel and made the company and its run program newsworthy in the eyes of the general and business press, and it helps build some character referenceability and enhancement to the OEMs message in the ad as well. Intel is being recognized as the technology leader which has the strongest image on whole tone, compatibility attributes and became more familiar, popular and delivered a quality message in the world. OEMs benefited from the campaign that their products become a quality product because of Intel bunk inside.The Intel brand is one of the top ten known-brands in the world. You can credit these to the Intel Inside program. However, not all the OEMs, especially the first and second tier, were agreed and appreciated with such cooperation program would be greatly affect the penetrat ion of Intel in the market and affect their market share. Moreover, rebate program which offered 30% -50% of rebate to the OEMs customer, incurred heavy cost to execute, caused Brobdingnagian marketing expenses and lower the profit in turn if program fail. Since brand equity can be eroded over time but can be enhanced by marketing actions.We absorb huge of expenses has to be spent in marketing on continuous and regular basis for reinforcement of the brand and repeat reminding the customers of the brand. If success, it will create synergies in the brand and return to the company. If fail, on the other hand, it will create a burden to the company. 2. Evaluate the Pentium family of processors. Did Intel clear up the right on decision by extending the name by the Pentium 4 processor? Should the company consider changing the name of the next processor in the Pentium line?Intel intend to introduce the next generation processor, commandment name P5 sometime after the fall of 199 2. Given the success of the Intel Inside campaign, it signals any branding strategy developed for the next generation, e. g. P5, would link with the Intel Inside program. In the meanwhile, Intel had leant an experience from Cyrixs case in attest 1992 which had caused a negative influence on its branding strategy. This painful lesson significantly influence Intel management concern the name strategy and as a force driven to review the possibility of altering the bridles name instead of using 586.Recognized naming process as a major(ip) strategic move, Carter took great care by appointed Karen to manage it prudently. Intel conducted extensive search and employee contest for having the right name which is trademarkable and linguistically correct for its 5th generation of microprocessor. Intel developed a series of presentations to keep customers intercommunicate of the naming process and product introduction as way of asking for help and understanding in the first place launching b ut without disclosing the actual name.Intel announced, in October 1992, its fifth generation microprocessor was named Pentium and would begin shipping production reading material in early 1993. Intel did great job in the naming strategy since the name suggest an constituent and the Pent of Pentium from Greek meaning five, imply the new chop off is fifth generation of the family. The ium was added to generate the chip sound like a fundamental element. Absolutely, the name closely linked to Intel in which completely new with some generational concept has been rooted and have a positive association can be worked on global basis.It fully supports Intels brand equity till today as well. In addition, Intel conducted a profitable investment in advertize by spending a huge promotion campaign to achieve name recognition as well as acquire graduate(prenominal) take aim of awareness and favorable association for the Pentium processor. Intel had rewarded from what it did. In the meantim e, the marketing launched a full scale effort to reckon the Pentium name quickly adopted into everyday industry vernacular. Intels PR department also phoned all the leading individuals who wrote about the industry to let them know the new name.They sent the author letter correcting the phantasm if they found anyone using 586 or P5. In return, it was over 90% of press mentions used Pentium instead of 586. Moreover, the Pentium processor had been recognized by PC users as a valuable part since then. Intel management understood unanimous position cannot be built on empty promise. Thus, the company delivery its promise through its strongest product attributes, as under, which highly appeal to the targeted customers and the public as well i) More than twice as fast as the Intel486 processor i) With over three million transitors and high MHz offer high speed iii) Support graphical user interface iv) Support PC, workstation manufacturers to server and workstation lines v) Offer power a nd technology to allow PC manufacturer to head-on address the traditional mini and mainframe market vi) make it easier to build the Pentium processor into multi-processor machines vii) The chip would the key to multi-platform, client-server architectureIn support of the Pentium, Intel skillfully introduced aggressive Technology briefing campaign to build its brand equity and reinforce its technology leader position, a consumer-styling advertising before available for sale, in the print ad with 4 pages to educate and create demand as well as position the Pentium at the elitist of the market and further reinforce the brand awareness and its powerful features associated with the brand as well. In fact, Intel had made the right decision by extending the name through the Pentium processor.Through this extending, Intel can leverage and transfer its advantages in the valuable brand, in terminals of positive perception, favorable association and strong brand equity, to this generation of P entium. Clearly, it is a main ladder laid for the success of the Pentium. By the way, it created an slight probability for the company moving the Pentium to achieve another climax in the new age. With the experience of i386, Intel also concern the name Pentium and made it protectable legally and by a set of internal and external guidelines from Intel on usage of the name as well.Through skillful extending together with the support of extensive well planned promotion efforts, cautious branding strategy and the huge advertising investment, the premium brand image and position of Intel Pentium has been successfully created and conveyed the positive attributes and preference as well as the favorable association with quality, state-of-art technology, software system compatibility and carrying into action which is the OEMs customers wanted to be associated with as well.Obviously, consumer looked for the Intel symbol in making their personal computer selection as a pull effect that ad ds both intangible (brand equity) and tangible (sales) value to Intel. Furthermore, sideline the announcement of the Pentium, Intel stop all the speculation that had surrounded the name since trademark ruling in 1991. Regardless of the numerous debates over Intels branding strategy, Intel really did a great job by extending the name and applying the branding ingredient strategy to its new generation of technology.In 1993, Intel had been rated as the third most valuable brand, behind Marlboro and Coco-Cola, with an estimated worth of $17. 8 billion. It signals Intel is being recognized as an undisputed technology leader in which the brand had strongest image on quality and compatibility attributes. Moreover, what they had paid on the promotion now yielding the return through its huge sales of the Pentium chip, which was rising to 640,000 in 1994 from 80,000 in 1993 and further more to 2 million in 1995 and had perpetually increased in 1996.It brings a sound return to the company an d its stakeholders as well. Given the efforts in building and gaining the brand equity for Pentium, we dont think it is the right time for Intel to change the name of the next processor in the Pentium line again. Since the customers had just familiar with the name and a favorable perception and association have been well connected the Pentium. Further change will cause confusion to the public at heart a short period of time. On the other hand, the company might use the number following the name Pentium.For example, Intel may use Pentium I, Pentium II, Pentium III as a clear indication for the new generation of technology instead of change the name frequently. Beside, staying in Pentium may also take this excellent probability to make use of its brand awareness, favorable association and valued brand equity inherent in the name Pentium leverage and transfer to its next generation as well. However, we understand that the innovation and change are necessary and crucial especially in this fast changing high technology and highly private-enterprise(a) world.We have reserved the right to leave the room for that change may happen sometime after few generations so as to burst cope with actual changing market arena since in that respect is still room for continue to improve on its branding strategy given surviving in such ever changing world.. 3. Should Intel adopt its Intel Inside campaign for use with its non-PC processor products? What other marketing strategies might the company employ? The Intel Inside program was widely regarded as a success and Intel became a lightning rod for this electronics revolution and paving the way for the computer to become more commonplace in the home office and in business.While the Intel Inside Program continues to evolve, it will remain true to its heritage of promoting technology leadership, quality and reliability. These features will be as important to online users and high-end server buyers today. The brand with an estima ted worth of $17. 8 billion and endure to increase in the years to come. Intel recognized that they are in the ever changing global milieu and planned to broaden its commission on other non-PC processor products, e. g. fax modems, LAN administration software and so forthteraThis is Intel to broaden its product profolio into different categories from its traditional processors and it is a new challenge for the company as well. In fact, the Intel Inside campaign focused solely on the companys microprocessors, such as its popular Pentium line of chips. When Intel broadens its focus to other platformsnot just the microprocessor, the new campaign and new logo is need for better reflecting this change. This will help aligning the brand strategy with its platform strategy.As they evolve as a company, it makes sense to evolve the brand supporting with the new compaign. Thus, retiring the Intel Inside campaign by redesigning a rum marketing program to launch its extension, which may bet ter reflecting its product attributes, might be a wise decision and a drive for the company to take shape forward into a new technical age. In the meanwhile, the company can take the leverage advantages heritage from the success of the previous program transferring to these non-pc processor products through the branding extension.Since successful brand extension occurs when the parent brand is seen as having favorable association and there is the perception of fit between parent brand and extension product. Given the favorable, positive and unique associations of the Intel brand to the mind of consumers, we deal the Intel brand name may offer many authorisation benefits in this extension and it would continue to receive its success as previous as well. This is also an excellent opportunity for the company to identify new and completed different way to use the brand at full potential.However, the success of the new program is highly depending on the marketing efforts, a unique and innovative marketing program as well as with huge investment projected in long term view in the new campaign in order to differentiate from its competitor. Instead of completely focusing in microprocessor computer industry, we highly recommend the company should broaden its product range into other potential industry, such as, communication, kin appliance industry and entertainment communication etc. and to widen its products in the exist profolio for capturing the potential heritage in the brand for consumers choice. Given its leading position in the world, we take Intel can negotiate with big communication corporations, household appliance companies like Samsung, Sharp, Philips, Panasonic for different profitable co-operation or membership programs. It will be interesting to see if Intels strength in the traditional chip sector can translate to the increasing important mobile field.Intel may partner with first tier of the communication companies, this collaboration could lead to more innovation from the two companies and building products that the two companies can get out ahead of the competition on the emerging segment of mobile and entertainment devices or others etc. The growing importance of the Internet and webpage, E co-operation strategy with the main search engines can be considered to sanction its product and its new technology as support to its new campaign to raise its awareness of the new product line. 4.What do you think of Intels aggressive expansion away from its core microprocessor business? What recommendations would you make for the future? It is a global trend which creates a pull and push effect for Intel to broaden its focus to entire platforms not just the microprocessor in such highly competitive arena. To continue build up its brand equity, maintaining its leading position and fully utilization of its technological potential and advantages, it is a must for Intel to act in this way respond quickly and deliver a product portfoli o that meets the needs of the changing market.It is a long term planning for bring Intel move to other potential business and in more globalize way and stabilize its leader position in this diversification path. In fact, instead of only focusing in microprocessor computer industry, the company now broadens its product range into other industry, such as, communication, household appliance industry and entertainment communication etc. Given its leading position in the world, we believe Intel can negotiate with big communication corporations, household appliance companies like Samsung, Sharp, Philips, Panasonic for different profitable co-operation or membership programs.It will be interesting to see if Intels strength in the traditional chip sector can translate to the increasing important broaden field. Intel should boarder its brand name and create sub-brand to allow widen product category development. It should emphasize information about the extension rather than monitor lizard a bout the Intel Inside brand. To be a house of brand, collecting different high technology product brand name, even if one of the product was not doing well, this would not affect their successful brand image. close of the improvements come from Asia, such as the increasing present of technology from China corporate present curse to Intels global business in certain extent. However, the company reducing its threat and increasing its opportunity by vertical or horizontal integration or acquisition of its competitors or channel members etc. For decades, Intel has developed products, technologies and initiatives for the advancement and betterment of its customers.It has invented groundbreaking creations that truly define the word technology, and the proof is the Intel logo. Intels broadening strategy is also an indication of the companys mission to drive the next leap ahead in technology, education, social responsibility, manufacturing and more to continuously challenge the status qu o. CONFIDENTIAL . . . . . .. . . . . Intel Corporation marking Management . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . .